Top News and Magazines Apps in Bulgaria: Q2 2025 Performance

In the second quarter of 2025, the performance of leading news and magazines applications on a unified platform in Bulgaria showcased interesting trends. Here's a closer look at the top five apps based on data from Sensor Tower.

X (Formerly Twitter) from X Corp. experienced fluctuations in weekly revenue, peaking at approximately $2.1K in mid-June. Weekly downloads remained fairly steady, with a high of around 3.6K in mid-June, while active users decreased from 146K to 130K over the quarter.

Medium showed a gradual increase in weekly revenue, reaching $381 by the end of June. Downloads were relatively stable, hovering around 150 in the last week of June. Active users saw a slight decline, ending the quarter at approximately 1.1K.

Bloomberg: Finance Market News had a notable spike in revenue in late May, hitting $1K. However, downloads and active users remained low, with weekly downloads peaking at 156 in early April and active users fluctuating around the 300 mark.

The Economist - World News presented a varied revenue trend, with a high of $521 in late April. Downloads were minimal but saw a slight increase to 29 in mid-June. Active users remained stable, ending the quarter at around 183.

The Wall Street Journal. News recorded modest revenue figures, peaking at $252 in early April. Downloads were low, reaching a maximum of 69 in early April. Active user numbers started at 198 and slightly declined to 169 by the end of June.

These insights from Sensor Tower highlight the dynamic nature of app performance in Bulgaria's news and magazines sector during Q2 2025. For more detailed analytics, visit Sensor Tower's platform.